martes, 26 de mayo de 2015

Guess Which Fast Food Giant is Getting into Hot Dogs and Corn Dogs

It really does demand the question, why aren't there more fast food hot dogs?

Burger King, helmed by 33-year-old wunderkind CEO Daniel Schwartz, has undergone a renaissance recently. Burger King, which in 2013 was surpassed by Wendy's as the second-largest burger chain in the country (McDonald's is first), has officially retaken that spot this year.

The Florida-based burger giant posted a 9.6 percent increase in earnings last quarter while same-store sales were up 4.6 percent. Now, according to Consumerist, Burger King is looking to stay ahead of the curve by branching into another grilled-meat favorite, just in time for summer barbecue season: they're testing hot dogs and corn dogs in select locations.

Getting into hot dogs certainly would seem to be a logical next step for a hamburger place, though it remains to be seen if the product, now being tested in Michigan and Maryland, will be a success. The corn dogs will cost $1.49, and the grilled hot dogs (or, shall we say, hot dogs with grill marks strategically painted on them) will be served with ketchup, mustard, onions and relish for $1.99.



from Eater - All http://ift.tt/1dvYBN0
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