Why is it suddenly everywhere?
Rainbow bagels, rainbow grilled cheese, rainbow coffee: Why have our Instagram feeds become so inundated with multicolored foods that look like they belong in a Lisa Frank-designed universe populated by unicorns?
The sudden penchant for unnaturally colored novelty foodstuffs seems to rail against the current trend that has food manufacturers and big restaurant chains axing artificial ingredients left and right, as the Washington Post points out. Besides the childlike sense of wonder and ridiculous number of Instagram likes that these psychedelic-colored foods seem to inspire, could there be a scientific explanation behind it?
Previous studies have examined how different colors affect our sense of taste; for example, a 2015 study found that people associate certain colors with different tastes (like red and pink with sweetness, and green and yellow with sourness) so effectively, rainbow-colored bagels could be perceived as more flavorful than their basic beige counterparts. Additionally, a 2014 scientific review in the journal Appetite found that colored foods stave off boredom while eating, which could help explain why the technicolor versions of everyday items like coffee seem so much more enchanting.
And when it comes to things like the Brooklyn-born rainbow bagels that went viral earlier this year, at least some of the appeal can be attributed to the millennial plague that is FOMO: When we see our friends on social media stuffing their faces with these eye-poppingly bright novelty foods, we can't help but want to taste the rainbow too — concerns about artificial coloring be damned.
from Eater - All http://ift.tt/1qTyA05
via IFTTT
No hay comentarios.:
Publicar un comentario