It's not just a lunchtime niche anymore.
Rideshare giant Uber has been cautiously wading into the food delivery waters with its UberEats service, which originally launched back in September 2014. But, the company is about to begin directly competing against delivery services such as Seamless and Postmates, reports the Wall Street Journal. An expanded version of UberEats is expected to launch across 10 cities in the coming weeks.
UberEats has been trying out its expanded service in Toronto since December. There, delivery from more than 100 restaurants in the city is available daily from 10 a.m. to 10 p.m., and customers use the service with a standalone iOS app. An Uber spokesperson previously told Eater the company had no plans to expand the new app into other cities, but it appears that line of thinking has changed. The WSJ reports the expanded version of UberEats will soon launch in Washington, D.C., San Francisco, Atlanta, Houston, Seattle, Dallas, Los Angeles, Chicago, New York, and Austin.
The original UberEats is a much more limited service that caters to the working lunch crowd. It's typically available in specific, business-heavy neighborhoods and offers limited menus from 11 a.m. to 2 p.m. Delivery is requested through the Uber app.
Uber's new service will reportedly charge a delivery fee of roughly $5 per order, and part of that will go to drivers. The company may have a built-in advantage because it already employs a roster of contract workers, but challenges exist. Perhaps the biggest issue is the crowded market UberEats is attempting to conquer. In addition to an assortment of successful delivery start-ups, tech and shipping giant Amazon recently entered the game.
Eater has reached out to Uber for more information.
from Eater - All http://ift.tt/1WvCzKU
via IFTTT
No hay comentarios.:
Publicar un comentario