AB InBev Will Sacrifice Peroni and Grolsch in Massive SABMiller Beer Merger

SABMiller is also selling its shares in MillerCoors.

International beer superpowers AB InBev and SABMiller will have to make some sacrifices in order to complete their massive $106 billion merger. The Guardian reports that AB InBev plans to sell off Italian beer brand Peroni and Dutch beer label Grolsch in order to appease EU competition regulators. Likewise, in the U.S. SABMiller is also preparing to sell its 58 percent stake in MillerCoors to Molson Coors for approximately $12 billion. The company could also give up Snow, a leading beer brand in China. Eater has reached out to AB InBev for comment on the situation.

The AB InBev-SABMiller deal is expected to be completed in 2016. AB InBev, whose portfolio includes Stella Artois and Budweiser, initially approached SABMiller with an offer due to SABMiller's strongholds in Latin America and Africa — regions AB InBev has yet to penetrate. The resulting mega-conglomerate will control approximately 30 percent of the global beer market and nearly 75 percent of the American market.

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