Amazon Will Never Charge Fees for Restaurant Delivery

But users still have to sign up for a Prime subscription

Online retail giant Amazon has been wading deeper into the restaurant-delivery waters, and now it's making a move that could result in an advantage over competitors in the burgeoning market. The company announced Tuesday morning it will permanently wave all delivery fees, becoming the first in its class to do so.

Amazon first began testing its Prime Now restaurant service last August in Seattle. It's since expanded to 10 cities across the country. Prime Now has been operating without delivery fees, but the company had said it was meant to be a limited-time deal. Instead, because of this news and Amazon's lack of upselling menu items, meals ordered through Prime Now will always come at the same price as if a patron were to dine in at a restaurant.

In addition to revealing its free-for-all delivery on Tuesday, Amazon announced Prime Now's latest expansion to Dallas and Manhattan. The service has gone live in both locales.

While Prime Now restaurant delivery will operate fee-free henceforth, it does require an Amazon Prime subscription to use the service. That checks in at $99 per year. Prime Now restaurant delivery is a good deal for Prime subscribers, but it doesn't come as cheap for the restaurants that partner with Amazon.

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